What is our market & our position in it?

As a full-service ERP consulting & implementation company, our main focus lies on Odoo projects & will remain there for the foreseeable future. As a result, our market is characterized by its multi-dimensionality.

Macro: We are at an intersection of 3 growing markets.*

Micro: Odoo-market

History

Odoo was founded in 2005 by Fabien Pinckaers. It was originally known as OpenERP. Odoo is a suite of open-source business management software. Today, it is used by over 100,000 businesses of all sizes in over 170 countries.

Growth

The Odoo market is growing rapidly. In 2022, the global Odoo market was valued at $2.5 billion and is expected to grow to $5.5 billion by 2027. This growth is being driven by the increasing demand for cloud-based business software, the rising popularity of open-source software, and the growing need for SMBs to improve their efficiency and productivity.

Users - Odoo Enterprise vs. Odoo Community

Odoo is mainly used by small and medium-sized businesses (SMBs). However, it is also used by large enterprises and non-profits.

Key USPs

Odoo has a number of key USPs, including:

• It is open-source software, which means that it is free to use and modify.
• It is cloud-based, which means that it can be accessed from anywhere with an internet connection.
• It is modular, which means that businesses can only install the modules that they need.
• It is scalable, which means that businesses can easily add or remove users and modules as their needs grow.
• It is easy to use, even for non-technical users.
• It is very affordable,  starting at $24 per user per month for the paid version.
• It is well-supported, with a large community of users and developers.

Ecosystem

The Odoo ecosystem is a vibrant and growing community of users, developers, and partners. This ecosystem makes it possible for businesses of all sizes to use Odoo to manage their operations.

Odoo S.A. 

Company that develops and maintains the Odoo software. It is headquartered in Belgium. Their services cater to end-customers & users as well as Odoo partners & developers. 

• Subscriptions: Odoo offers a subscription-based pricing model for its software. Businesses can choose to subscribe to the Odoo Community Edition, which is free, or the Odoo Enterprise Edition, which starts at $24 per user per month.
• Support and training (Odoo offers a variety of support and training services for its software. Businesses can purchase support and training directly from Odoo, or they can purchase it from a certified Odoo partner.
• Partner licenses: Odoo partners pay a fee to Odoo for the right to sell and support Odoo software. The fee is based on the partner's level of activity and the number of Odoo users that they support.
• Marketplace: Odoo offers a marketplace where businesses can purchase add-ons and modules for their Odoo software. Odoo takes a commission on all sales that are made through the marketplace.
• Consulting: Odoo offers consulting services to businesses that are looking to implement or upgrade their Odoo software. The fees for consulting services are typically based on the scope of the project and the number of hours that are required.
• Hosting: Odoo offers hosting services for its software through Odoo.sh. Odoo.sh is a cloud-based hosting service that is fully managed by Odoo S.A. This means that Odoo S.A. takes care of all of the technical aspects of hosting your Odoo software, so you don't have to.

Odoo Community 

Community of users and developers who contribute to the development of Odoo. The community is very active and there are many resources available to help users and developers get started with Odoo.

Odoo Partner network 

Odoo has a strong partner network of over 20,000 certified partners worldwide. These partners provide a variety of services, including implementation, customization, and support. 

The Odoo partner network is divided into three tiers: Ready, Silver, and Gold. Each tier has its own qualification requirements:  

• Gold partner: 
• • sold at least 100 new Odoo Enterprise users in the last 12 months
  • minimum of 5 certified internal resources 
  • average customer retention rate of 80%
• Silver partner: 
• • sold at least 50 new Odoo Enterprise users in the last 12 months
  • minimum of 3 certified internal resources 
  • average customer retention rate of 70%
• Ready partner:
• • sold at least 20 new Odoo Enterprise users in the last 12 months. 
  • minimum of 1 certified internal resource
  • average customer retention rate of 60%