Strategy & Marketing Goals

In the following, you learn what the current overall Strategy for much. Consulting is & what it means for our marketing goals

Where do we come from - The much. Story

Our founders Mike & Simon bootstrapped much. Consulting from 5 to 60 people in 2 years. 

Where do we go - Our goals in the long-term

We want to grow to:

• 40 – 50m€ in revenue in FY 2028
•  250 – 350 employees
• While keeping our “no bullshit” culture

→ For this we need 2023 to set up our future growth

For our marketing, that means - SCALE, SCALE, SCALE! 

The much. Strategy for marketing is simply: much. more. We are already active on a variety of channels that is driving our leads 

Our Goal: much. more leads

Leads Analysis shows us that in YoY comparison, overall we did achieve an increase in leads

Traffic up 100% across channels 

→ lower overall conversion due to market and wider funnel 

Lead economics

• Per lead we did ~10k€ in new sales (-13% 2022 vs 2023). We expect to do roughly 4x - 5x CLV (CLV per lead = 40k€ - 50k€). Outlier strongly skews the curve. 
• We spend about 500€ on the total marketing cost per lead. This quarter is probably 700€. This will go up with higher overhead and spend. 
• → Our average sales per new lead is ~10k€, total marketing cost per lead should be 700 - 900€ 

Lead goals for 2023